Scoot, the listings company, has handed its multimillion pound
creative account to WCRS.
WCRS pitched against TBWA GGT Simons Palmer and BMP DDB, the incumbent,
in a full-scale review that also included media and direct marketing.
But no decision has yet been made on either media, held by OMD UK, or
direct marketing, held by Tequila.
Scoot plans to position itself as an ’infomediary’ between businesses
and consumers. It will concentrate on the five key markets of travel and
entertainment, motoring, retail, business services and homes and
It is understood that the company wants to build up its consumer profile
in the face of competition from BT’s Yellow Pages and Yell brands. The
company recently bought Loot, the free classified ads publisher, for
pounds 189.5 million.
Neither Scoot nor WCRS were available for comment on the win as Campaign
went to press.