Al Berry takes on the new head of content role. He was previously at Bacardi Global Brands, where he was global content and moving image manager, developing global content campaigns for the company’s brands including Barcardi, Grey Goose, Martini, Bombay Sapphire and Dewars.
In 2014, he won a Best British Short Film Bafta for Bombay Sapphire’s "room 8".
Parmita Ghosh joins as a senior digital strategist from Leo Burnett, where she was a senior planner and worked on a range of consumer digital campaigns including Max Factor, McDonalds and Samsung.
Andrew Phillips has also joined as a digital new business director for EMEA in May. He was previously a business development director at The Digital Consultancy and has also worked FCB Global and Sapient Nitro.
Adam Clyne, the head of digital for EMEA, said: "The work we are doing in the digital arena is breaking new ground and we are attracting some of the industry’s best talent to the agency from the broader world of marketing and communication."
It is latest example of the blurring boundaries between the marketing disciplines.
Just last week, TBWA\London has hired Gabriela Lungu, Weber Shandwick's UK and EMEA chief creative officer, as a creative director.
In July last year, Andrew McGuinness, the founder of BMB, became chief executive of Freud Communications.