Webmedia rethinks as Beech comes in and ten staff depart

Webmedia, the new-media company, is slashing staff numbers from 30 to 20 following a strategic review undertaken by its new managing director, Peter Beech, and Steve Bowbrick, its chairman and chief executive.

Webmedia, the new-media company, is slashing staff numbers from 30

to 20 following a strategic review undertaken by its new managing

director, Peter Beech, and Steve Bowbrick, its chairman and chief

executive.



Webmedia, which has evolved from a Web production company to embrace

strategic functions over the past year, has sought increasingly to

position itself as an agency with which clients can work directly,

rather than via an ad agency. Beech said the company would ’continue to

develop long-term relationships with clients’, which, he declared, were

crucial to its profitability.



However, Beech maintained that the company was not averse to working

with agencies. He added: ’The aim is to provide a number of

customer-focused digital services, ranging from consultancy to

production and implementation.’



The job losses come mainly among production, administration and sales

and marketing staff. Beech, who will take on responsibility for

marketing as part of his new role, said: ’The online interactive

business is in a state of almost constant change. We recognise that

Webmedia needs to anticipate these changes and be flexible enough to

adapt.’



Beech joined Webmedia officially this week from Leo Burnett, where he

was head of interactive marketing.



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