Webuyanycar.com "Big Phil" by Brothers and Sisters

Webuyanycar.com's new campaign stars much-loved celebrity Phillip Schofield, the so-called "nicest man in Britain".

It is the first work for the brand by Brothers and Sisters since winning the business. The ad creates a parallel between Schofield and Webuyanycar.com, which wants to make selling your car the nicest experience, and unveils the strapline: "So quick. So simple. So Schofield." It will launch on 8 December with a 60-second spot and be followed by shorter ads in the New Year that feature Schofield in a series of "being nice" situations. 


Executive creative director
Senior art director
Senior copywriter
Account director
Senior account manager
Agency TV producer
Agency print producer
Production company
Post production
Media planning/buying

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.