Webuyanycar.com "Big Phil" by Brothers and Sisters

Webuyanycar.com's new campaign stars much-loved celebrity Phillip Schofield, the so-called "nicest man in Britain".

It is the first work for the brand by Brothers and Sisters since winning the business. The ad creates a parallel between Schofield and Webuyanycar.com, which wants to make selling your car the nicest experience, and unveils the strapline: "So quick. So simple. So Schofield." It will launch on 8 December with a 60-second spot and be followed by shorter ads in the New Year that feature Schofield in a series of "being nice" situations. 

Credits

Executive creative director
Senior art director
Senior copywriter
Account director
Senior account manager
Agency TV producer
Agency print producer
Photographer
Director
Production company
Producer
Editor
Post production
ETC
Voiceover
Typographer
Media planning/buying

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