Wedding fever helps to restore royal brand, says survey

The forthcoming royal nuptials could usher in a new era of popularity for the royal family, according to research from JWT London.

Royal Wedding: a positive effect on the royal family's popularity
Royal Wedding: a positive effect on the royal family's popularity

An overwhelming 80% of respondents said they believe the Royal Wedding will have a positive impact on how they view the royal family. Some 67% of consumers believe the country still needs a monarchy, and the same number agree they are "a wonderful institution that does a great job."

More tellingly, with the exception of the Queen alone, the younger royals are commanding greater respect from the public than their senior counterparts. William himself has a respect rating of 64%, with brother Harry not far behind on 59% and new addition Kate already at 49%. Princes Charles (42%), Andrew (28%) and Edward (24%) trail in their wake.

Half of the British public (47%) are now planning to show their support for William and Kate's big day – a potential audience of 30 million. However, despite the huge amount of coverage given to street parties, with online grocery giant Ocado selling out of Union Jack bunting, just 16% of consumers are planning an event with their neighbours.

Despite the popularity of Royal Wedding memorabilia, on Twitter just 16% of those surveyed would consider purchasing a souvenir, with respondents describing those who do purchase as "sad", but "typically British".

Of the 16%, the majority (51%) would buy classic collectables such as crystal, china, coins, stamps and dolls.

The survey was carried out among 500 people in the UK.


Reasons for celebrating the Royal Wedding
Why are you planning to celebrate the Royal Wedding ?
Total %
To mark an event in history 60%
To support our future monarch 39%
To be patriotic 36%
I'm a fan of the royals 35%
For my children, it will be something for them to remember 30%
I'm genuinely excited 15%
To bring the community together 13%
It's just an excuse to have a party 11%
Someone I know cares about the royals, I'm tagging along 5%


Respect for the Royals
How much do you respect these members (and future members) of the Royal Family ?
Total %
The Queen 70%
Prince William 64%
Prince Harry 59%
Kate Middleton 49%
Prince Charles 42%
Prince Philip 40%
Prince Andrew 28%
Prince Edward 24%

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