An overwhelming 80% of respondents said they believe the Royal Wedding will have a positive impact on how they view the royal family. Some 67% of consumers believe the country still needs a monarchy, and the same number agree they are "a wonderful institution that does a great job."
More tellingly, with the exception of the Queen alone, the younger royals are commanding greater respect from the public than their senior counterparts. William himself has a respect rating of 64%, with brother Harry not far behind on 59% and new addition Kate already at 49%. Princes Charles (42%), Andrew (28%) and Edward (24%) trail in their wake.
Half of the British public (47%) are now planning to show their support for William and Kate's big day – a potential audience of 30 million. However, despite the huge amount of coverage given to street parties, with online grocery giant Ocado selling out of Union Jack bunting, just 16% of consumers are planning an event with their neighbours.
Despite the popularity of Royal Wedding memorabilia, on Twitter just 16% of those surveyed would consider purchasing a souvenir, with respondents describing those who do purchase as "sad", but "typically British".
Of the 16%, the majority (51%) would buy classic collectables such as crystal, china, coins, stamps and dolls.
The survey was carried out among 500 people in the UK.
|Reasons for celebrating the Royal Wedding|
|Why are you planning to celebrate the Royal Wedding ?
|To mark an event in history||60%|
|To support our future monarch||39%|
|To be patriotic||36%|
|I'm a fan of the royals||35%|
|For my children, it will be something for them to remember||30%|
|I'm genuinely excited||15%|
|To bring the community together||13%|
|It's just an excuse to have a party||11%|
|Someone I know cares about the royals, I'm tagging along||5%|
|Respect for the Royals|
|How much do you respect these members (and future members) of the Royal Family ?