The Week: AB InBev consolidates Beck's ad account into Publicis

Anheuser-Busch InBev has consolidated the global advertising account for its Beck's beer brand into Publicis.

The account went up for pitch last month after the incumbent, Lowe London, decided to resign the business, marking the end of the agency's relationship with the brewing giant.

Lowe had also previously handled the advertising account for the InBev-owned Stella Artois but parted company with the brand last year, with Mother eventually winning the pitch for the business. The global Beck's account will now be run out of Publicis New York and Publicis Modem East.

Publicis' intentions to compete for the business were made clear last month when its New York office resigned the Corona Light business, just one month after being appointed to handle the Crown Imports brand.