The Week: Abbott Mead Vickers BBDO wins Cancer Research pitch

Abbott Mead Vickers BBDO has won the advertising account for Cancer Research UK.

The agency won the business after a pitch against Miles Calcraft Briginshaw Duffy and DDB.

The agency will be briefed to create a high-impact campaign designed to build engagement with the brand and deepen public understanding of the disease while boosting income generation.

The charity is already working with a roster of agencies, including Rapp, Ogilvy UK Group and MediaCom, which handles its media planning and buying account.

Earlier in the year, Cancer Research UK joined forces with the British Heart Foundation and Diabetes UK to put out a joint campaign in support of the Department of Health's Change4Life anti-obesity campaign. Last month, it hired The Gate to handle advertising for the launch.

Cancer Research UK is the world's leading independent charity dedicated to cancer research.