The Week: Advertisers ready to fight tighter alcohol ad restrictions

Advertisers are bracing themselves for a battle against greater restrictions on the advertising of products containing alcohol.

ISBA reacted angrily to last week's report from the Commons Health Select Committee that recommended a ban on alcohol advertising before the 9pm TV watershed and other restrictions including on-pack health warnings and a ban on alcohol advertising on billboards near schools and on social networking sites.

ISBA's director-general, Mike Hughes, said: "The proposed restrictions in this report are disproportionate and fly in the face of the evidence that draconian restrictions on alcohol advertising just do not work."

ISBA also attacked the report's proposal for "totally independent regulation" of alcohol promotion, taking it outside the Advertising Standards Authority.

However, MPs have warned that drinks companies, which spend around £800 million on marketing in the UK, must change the way in which they promote their products or face a blanket ban on advertising.