The Week: Advertising - McCann wins Fresh gong

McCann Erickson Manchester has won the Grand Prix at the 2007 Fresh Awards for two campaigns: Acupuncture UK's "pins" and "2B pencils" for UK schools' 60-second Shakespeare competition, the first time the Grand Prix has been awarded jointly. The Fresh Awards has also changed its format and is now taking entries from Scotland and Ireland, as well as replacing its regional heats with nine roadshows in Edinburgh, Glasgow, Dublin, Belfast, Bristol Newcastle upon Tyne, Leeds Manchester and Birmingham.

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