The Week: Advertising News - 118 118 eyes digital space

The Number 118 118 is planning to cut its TV spend next year in favour of direct and digital campaigns that will encourage consumers to interact with the directory assistance provider brand. The company currently spends most of its £4 million budget on its high-profile TV ads and sponsorship featuring two moustachioed runners, but it is now seeking an integrated agency to work on the new campaigns.

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