The Week: Advertising News - Aardman aids the disabled

Aardman Animations, the makers of Wallace & Gromit and British Gas' "creature comforts" ads, has developed a range of new characters for the Leonard Cheshire disability charity, called "creature discomforts".

The work aims to show the types of discrimination faced by disabled people on a daily basis and features six new animal characters, each of which is either in a wheelchair or uses a walking aid. The characters will be voiced by disabled people.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content