The Week: Advertising News - Accurist signs up Cleese

The former Monty Python member John Cleese will reprise his role in ads for Accurist, according to the company.

Cleese originally starred in a series of ads for Accurist during the 70s, selling the watches in a variety of bizarre locations. The commercial used the line "Accur-ankle, Accu-wrist!" and was cited as one of the world's top ten ads by the US TV host Johnny Carson. The company said that Cleese would lend his voice to the new ads, which will air in the run-up to Christmas.

Topics

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content