The Week: Advertising News - Ad curbs to cost industry

Broadcasters stand to lose more than £250 million in annual revenues should the Government bring in a 9pm watershed on alcohol and junk-food advertising.

According to a report in The Sunday Telegraph, broadcasters estimate a watershed on alcohol advertising would cost them £50 million, while Ofcom calculated last year that £211 million would be lost to a 9pm watershed on junk-food ads.