The Week: Advertising News - Adidas to back Olympics

Adidas will be unveiled today (Thursday) as the third top-tier domestic sponsor of the London 2012 Olympic Games. The sportswear brand has drafted in Tyson Gay and Allyson Felix, the men's 100-metre and women's 200-metre World Champions respectively, for the announcement, which will see it join Lloyds TSB and EDF as domestic sponsors of the event.

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