The Week: Advertising News - Adspend rises by 3 per cent

UK adspend rose by 3 per cent in the first quarter of 2007 to £4.2 billion, the largest first-quarter increase since 2005, bolstered mainly by growth in digital.

Internet adspend was up 42 per cent year on year to £648 million, according to an Advertising Association report. Outdoor and cinema were the only other sectors to record an increase, up 9.9 per cent to £30 million and 7.7 per cent to £237 million respectively. TV and radio showed small declines of 0.8 per cent and 1.8 per cent; press was down 3.3 per cent overall.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content