The Week: Advertising News - Adspend slump predicted

UK advertising spend on traditional media will not recover unless it becomes more accountable, the latest report from WPP's Group M says.

Spend on traditional media will fall by 1 per cent in 2007 and by around 0.8 per cent in 2008, compared with an estimated overall growth of 2.6 per cent and 3.1 per cent across the two years, the report states.

It also says that online growth would slow from 47.5 per cent in 2006 to 34.2 per cent in 2007 and 30.4 per cent in 2008.

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