The Week: Advertising news - Ali G wanted for Oz ads

Bill Muirhead, the agent-general for South Australia and a partner at M&C Saatchi, has approached the comedian Sacha Baron Cohen asking him to bring back his alter-ego Ali G for an ad campaign encouraging young British professionals to move to Adelaide.

Earlier this month, Is, a subsidiary of M&C Saatchi, launched a press campaign targeting the commuter town Staines, home to the fictional Ali G, as a good reason to leave Britain for Adelaide.