The Week: Advertising news - AMV lined up for booze task

Abbott Mead Vickers BBDO is in talks with the alcohol industry about a brief to create a high-profile ad campaign that promotes responsible drinking among young people.

As part of the Government's Project 10 initiative, launched in November to tackle the misuse of alcohol, companies such as Bacardi Brown-Forman and Diageo are looking to develop a nationwide campaign that portrays binge-drinking as socially unacceptable.