As part of the Government's Project 10 initiative, launched in November to tackle the misuse of alcohol, companies such as Bacardi Brown-Forman and Diageo are looking to develop a nationwide campaign that portrays binge-drinking as socially unacceptable.
The Week: Advertising news - AMV lined up for booze task
Abbott Mead Vickers BBDO is in talks with the alcohol industry about a brief to create a high-profile ad campaign that promotes responsible drinking among young people.
