The introduction of the new bird is designed to promote the company's Black Grouse whisky, which was launched in early 2008. Called "stormy night", the ad shows the silhouette of a grouse walking through a dark forest on a stormy night. As the sky lightens, it becomes apparent that the grouse is black, not brown as usual.
The Week: Advertising News - AMV unveils Black Grouse
For this year's Famous Grouse Christmas ad, created by Abbott Mead Vickers BBDO, the agency has introduced the bird's cousin, a Scottish black grouse.
