The Week: Advertising News - Apple returns fire at PC ad

Apple has returned fire against Microsoft in the Mac versus PC battle by attacking Microsoft's "laptop hunters" ad campaign.

The recent campaign, through Microsoft's agency Crispin Porter & Bogusky, claimed that it would cost $30,000 to fill a 120GB player with music from iTunes while Microsoft's Zune Pass enables unlimited monthly downloads from $15. Now Apple has launched a campaign featuring a woman asking for "something that works" when hunting for a laptop, causing the PC laptops that are available to disappear from the screen.