The Week: Advertising News - ASA investigates AMV ad

The Advertising Standards Authority has launched an investigation into a government-backed climate change ad campaign by Abbott Mead Vickers BBDO.

The regulator received 357 complaints about "bedtime story", which states that climate change is caused by humans. The majority of the complaints centre on whether scientific evidence proves that climate change is caused by humans, although one complainant accused the spot of "scaremongering" and of being inappropriate for children.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content