The Week: Advertising news - Barclaycard launches game

Barclaycard is launching a free iPhone game to link with the latest airing of its "waterslide" ad campaign.

The game, called Waterslide Extreme, will be available as an iPhone application from mid-July.Created by Fishlabs and Dare, the game involves steering a character down increasingly difficult waterslides in a recreation of Bartle Bogle Hegarty's TV ad.

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