The Week: Advertising News - Barclaycard unveils new ad

Barclaycard is launching the follow-up to its 2008 "waterslide" spot.

Called "rollercoaster", the ad, created by Bartle Bogle Hegarty and featuring a man leaving his New York apartment to take a rollercoaster ride to work, is designed to promote the company's "touch and go" contact-free payment technology.