The Week: Advertising News - Bartle joins mentor scheme

Nesta has lined up ad executives including John Bartle and Peter Bazalgette to mentor creative companies in a bid to boost the UK's creative industry.

The National Endowment for Science, Technology and the Arts has paired up 24 companies with 25 mentors, including adland figures such as Moray MacLennan, the global chief executive of M&C Saatchi, and Bartle, the co-founder of Bartle Bogle Hegarty, as part of the Creative Business Mentor Network initiative.