The Week: Advertising news - BBC 'broke' sponsor rules

The BBC Trust has ruled that the BBC breached its editorial guidelines with Britvic's two-year sponsorship of the Sports Personality of the Year awards and must no longer have a sponsor after this year's event.

The Trust upheld appeals by ITV and RadioCentre that the 2007 event, which was sponsored by Britvic's Robinsons brand, breached guidelines because of the prominence of the Robinsons logo on the programme's set and the number of mentions of Robinsons during the broadcast.