The Week: Advertising News - BBC defends use of brands

The BBC has been accused of permitting widespread product placement on Sir Alan Sugar's reality television show The Apprentice by a prominent media pressure group.

MediaWatch-UK has criticised the broadcaster for allowing frequent references to brands such as Moet & Chandon, Champneys and the retailer Pets at Home, and for using lengthy close-ups of product logos. In the US, the show, hosted by Donald Trump, is considered one of the leaders of product placement on TV. The BBC has strongly denied the accusation, saying any use of brands within the show is editorially justified.