Bartle Bogle Hegarty was named IPA Effectiveness Company of the Year and won three prizes for its Johnnie Walker "Keep walking" campaign at the 2008 IPA Effectiveness Awards.
The agency won the Grand Prix, a gold award and a special prize of "best international multi-market". The campaign produced a total sales growth of 48 per cent and incremental sales of £1.37 billion. BBH also picked up awards for its work for KFC, Audi and Cadbury.
Feature, page 22.
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