The Week: Advertising news - BBH and Tango go anti-PC

Tango's latest campaign, called "save Tango" and created by Bartle Bogle Hegarty, is a cheeky attack on political correctness.

Britvic believes that people now think they are taking themselves a little too seriously and the campaign sets up Tango as a British institution that needs public support to save it. It begins with a series of ten-second teasers, all showing un-PC situations, that have already been seeded on YouTube, generating more than 40,000 views in less than a week. A website called savetango.co.uk has also been set up.