The Week: Advertising News - Beatles fans attack P&G ad

Fans of The Beatles are up in arms over the planned use of All You Need Is Love in an upcoming Procter & Gamble US nappy ad, created by Saatchi & Saatchi. Postings on forums and websites are urging fans to join a protest campaign against the agency. P&G bought the rights to use the song for its Luvs brand for £100,000 from Sony/ATV Music Publishing, the administrator of The Beatles' back catalogue.