The Week: Advertising news - BHF ad comes under fire

MCV, the computer games industry news website, has submitted an official complaint to the Advertising Standards Authority about the latest British Heart Foundation ad in support of Change4Life.

It shows a boy playing a video game under the strapline: "Risk an early death, just do nothing." MCV complained that the ad was "unrepresentative of the positive effect video games have on the UK's youth".

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