The Week: Advertising news - BHF ads to target children

The British Heart Foundation and Viacom Brand Solutions are launching a campaign that for the first time will be targeted specifically at children.

The campaign will run for six weeks on the TV channels Nickelodeon and Nick Replay and is designed to help children understand the importance of a healthier lifestyle. VBS is donating TV spots to drive viewers to a BHF-developed website, where users can create digital versions of themselves that will then grow older and unhealthier, depending on the activities they carry out.