The campaign will run for six weeks on the TV channels Nickelodeon and Nick Replay and is designed to help children understand the importance of a healthier lifestyle. VBS is donating TV spots to drive viewers to a BHF-developed website, where users can create digital versions of themselves that will then grow older and unhealthier, depending on the activities they carry out.
The Week: Advertising news - BHF ads to target children
The British Heart Foundation and Viacom Brand Solutions are launching a campaign that for the first time will be targeted specifically at children.
