The Week: Advertising News - BMB gives Moir gay invite

Beattie McGuinness Bungay has written a letter to the Daily Mail columnist Jan Moir, to promote the showing of a new film about three homosexual couples.

The movie, Mr Right, counts Trevor Beattie, one of the agency's founding partners, among its producers. The ad takes the form of a letter to Moir, who provoked outrage over comments about the former Boyzone singer Stephen Gately, inviting her to the UK premiere of the film.