The Week: Advertising News - BMB pack design unveiled

Beattie McGuinness Bungay has unveiled its packaging design concept for a range of Pretty Polly tights designed by House of Holland.

The hosiery range, which is being sold exclusively in Selfridges, comes in cardboard takeaway coffee cups, marked with the words "caution, hot tights." The packaging design was devised by Matt Doman, a senior art director at BMB.