The Week: Advertising news - Cadbury enlists comedian

Cadbury has enlisted the comedian Dom Joly to create online video clips in the style of Trigger Happy TV, featuring a man dressed as a giant Creme Egg Twisted chocolate bar.

The series of seven online films, called Twisted TV, have been posted on YouTube and Bragster, and are designed to build on the brand's "wicked personality" launched by the Publicis-created TV ads that broke last month.