The Week: Advertising News - Cadbury spot 'demeaning'

The latest Cadbury ad promoting its Fairtrade credentials has received a number of complaints for racial stereotyping.

The ad, set in Ghana and featuring a giant tribal head that rains cocoa beans, has prompted 15 complaints to the Advertising Standards Authority. The ASA has yet to decide whether to investigate the complaints, which claim that the ad is demeaning to African people.


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