The Week: Advertising News - Carling ends festival tie-up

Carling has called a halt to its nine-year sponsorship of the Leeds and Reading music festivals "by mutual agreement" with the organiser Festival Republic.

The lager brand is planning to reallocate its investment to another, as yet undisclosed, event. In Reading, the event is likely to revert to its original name, Reading Festival, while the Leeds gig has not yet confirmed a new name. The festivals had been known collectively as the Carling Weekend.