The Week: Advertising News - Celebs to back Post Office

The Post Office is ditching its long-running "ants" campaign in favour of a celebrity-based drive starring Joan Collins, Westlife, Bill Oddie and Keith Harris and Orville.

The ads, which are the first work from the Post Office's new agency, Mother, will form part of a high-profile campaign designed to promote the role of the Post Office in the community, as well as its portfolio of services, including foreign exchange.