The Week: Advertising News - Celebs star for Nintendo

Nintendo is to launch a pre-Christmas campaign featuring three celebrity pairings using its DS console.

Johnny and Zoe Ball, Phillip Schofield and Fern Britton, and Patrick Stewart and Julie Walters will star in the ads to promote games including Tetris DS and Big Brain Academy. Nintendo has also recruited Ian Wright and his son Shaun Wright-Phillips to appear in an ad for its Wii console.