The Week: Advertising News - Corrie in five brand tie-in

Coronation Street will celebrate its 50th anniversary by partnering five British brands.

ITV Global Entertainment, which is negotiating the deals, has drawn up a list of partners, which includes soap, tea, coffee, chocolate and bread brands. It hopes to finalise the deals by January. The tie-ins will enable the brands to use Coronation Street's actors in their marketing activity, an anniversary logo, and give them the right to create licensed products and incentives.