The Week: Advertising News - Corrie in five brand tie-in

Coronation Street will celebrate its 50th anniversary by partnering five British brands.

ITV Global Entertainment, which is negotiating the deals, has drawn up a list of partners, which includes soap, tea, coffee, chocolate and bread brands. It hopes to finalise the deals by January. The tie-ins will enable the brands to use Coronation Street's actors in their marketing activity, an anniversary logo, and give them the right to create licensed products and incentives.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus