The Week: Advertising News - Creme Egg in online push

Cadbury has launched a digital campaign to promote the return of its Creme Egg product.

Created by CMW and PHD, the campaign runs across a variety of social network sites and also includes the relaunch of www.cremeegg.co.uk. Continuing the previous "goo on the loose" theme, the relaunched site features an online game called "Your country needs goo", which challenges users to find eggs hidden on websites including Yahoo!, YouTube and MSN.

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