The Week: Advertising News - DfT defends ads' influence

The Department for Transport has refuted claims by the National Audit Office, made in a report called Improving Road Safety For Pedestrians And Cyclists In Great Britain, that its "Think!" advertising campaign cannot be connected to "reductions in road casualties".

A spokeswoman for the DfT said: "Our 'Think!' campaigns are hugely valuable in communicating important messages about road safety and independent research shows that they are very effective at raising awareness among target groups."