The Week: Advertising news - DfT tackles drug-driving

The Department for Transport has launched a campaign warning of the dangers of driving after taking drugs.

The £2.3 million campaign, created by Leo Burnett London, alerts motorists that police can spot the tell-tale signs of drug-driving when drivers are stopped for other offences. The spot features a young man with enlarged eyes to illustrate that dilated pupils are an easy way to detect drug-driving.


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