The Week: Advertising news - DfT tackles drug-driving

The Department for Transport has launched a campaign warning of the dangers of driving after taking drugs.

The £2.3 million campaign, created by Leo Burnett London, alerts motorists that police can spot the tell-tale signs of drug-driving when drivers are stopped for other offences. The spot features a young man with enlarged eyes to illustrate that dilated pupils are an easy way to detect drug-driving.

Topics

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content

AGENCY

Five steps to smashing that interview

AGENCY

Future favours the brave