The Week: Advertising news - Diageo: no teen targeting

Diageo has denied targeting young drinkers by putting ads for brands such as Guinness on websites such as YouTube and MySpace, which have large teenage audiences.

Paul Walsh, the chief executive of Diageo, said on Radio 4's Today programme: "I can assure you that, for Diageo, and, I believe, the industry in general, there is no advertising to underage consumers." He said the company was trying to educate drinkers and youngsters against drinking to excess. The drinks industry has come under fire this week after police leaders blamed it for the increase in alcohol-related violence among young people.

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