The Week: Advertising News - DoH unveils swine flu ads

The Department of Health is launching a set of TV and poster ads warning about the dangers of spreading swine flu.

The TV ad shows a father returning from work spreading germs through sneezing, before passing the virus to his son via the family's TV remote control. Activity, created by DDB London, is timed to coincide with the first swine flu vaccines being delivered to GPs across the UK.