The Week: Advertising news - DoH urges smarter drinking

The Department of Health has come together with more than 45 major breweries, retailers and associations to launch a £100 million five-year campaign to encourage responsible drinking.

Abbott Mead Vickers BBDO will create ads for the project, including outdoor advertising, signs, drink mats in pubs and bars, point-of-sale displays in retailers and on-pack information. The campaign will carry the strapline "Why let good times go bad?" and has been backed by organisations including Tesco, Morrisons, Molson Coors and ISBA.