The Week: Advertising News - Domino's returns to radio

Domino's Pizza is to launch its first national radio campaign for seven years, to promote its Texas BBQ line.

The campaign includes promotions and competitions for listeners to win free pizza and will run across GCap, Global, talkSPORT, Virgin and Bauer stations. The deal was negotiated by Arena BLM, which has also booked a week-long promotion on Ian Wright's drivetime show on talkSPORT, for which the former England football star will attempt to eat a Texas BBQ pizza live on air every day.