The Week: Advertising News - Drink ads conform to rules

The industry has a 99 per cent compliance rate with CAP and BCAP codes for alcohol advertising, according to a report by the Advertising Standards Authority.

The regulator reviewed 456 ads and found that only five (1 per cent) breached advertising codes of practice. It is the third time the ASA has carried out this survey and the compliance rate has grown every time. In 2006, it was 95 per cent, while in 2007, it was 97 per cent.