The Week: Advertising News - Drink marketers campaign

Some of the UK's major alcohol marketers have joined forces to plan a new educational marketing campaign, in a bid to encourage consumers to drink more responsibly. ISBA hopes the campaign will help prevent further government restrictions, which could include compulsory health warnings wherever alcoholic drinks are sold and a curb on happy hour offers.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content