The Week: Advertising news - Dylan is HMV's 'inspiration'

HMV has signed up Bob Dylan as the 100th artist to appear in its long-running "my inspiration" campaign.

The ads, in which Dylan cites lines from the Robert Burns poem A Red, Red Rose, break on 29 September in national and consumer music titles. Previous artists to have featured in the campaign include Sir Paul McCartney, Sir Elton John and Noel Gallagher.