The Week: Advertising News - Energy drink in UK launch

Monster Energy, the US energy drink, is to be launched in the UK in February by the former Red Bull UK brand director Guy Carling. The brand will go up against Coca-Cola's Relentless, which is sold in a similar 500ml can and is aimed at men aged between 18 and 40. Monster is owned by the US-based Hansen Beverage Company.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content